Our Story

Atul Skincare is a New York-based skincare company with incredible products serving countless, satisfied customers all around the country. Under the awe-inspiring ownership of Atul Bhatara, a New York-based restaurant tour entrepreneur born with cerebral palsy who endured fourteen different operations causing him to use crutches and a wheelchair throughout his life. 

Atul Skincare was established during the Covid-19 pandemic after the unfortunate closure of his family business. During a life-changing conversation with a family member, Atul was suddenly struck with an amazing opportunity to collaborate with a private label cosmetics laboratory. That is where Atul Skincare went from dreams to reality. 

Inspired by the memories of the smells and textures from his grandmother's kitchen and a quote by Les Brown’s words, “You can only have two things in life: reasons or results. Notice reasons don’t count. Results matter.” Atul Skincare's brand offers you a unique mixture of culture, inspiration, and extraordinary products.